Omega has always been a brand

Right next to the newly opened factory of this illustrious Swiss brand, the construction of a real Omega museum has recently started. And that is a good thing in itself - the current museum is (no matter how charming) the most resembling a recently cleaned up mess where next to some NASA memorabilia there are some of the most extraordinary watches in the world (the ultra thin Omega by John F Kennedy, anyone ? The golden Speedmaster of Richard Nixon? Some nonchalantly laid down Speedmasters who have been in space? Yes, it's all there).

But the part that is literally the center of this museum is somewhat surprising this time not the Speedmaster. Omega's focus on functional, watertight and professional diving watches is the focal point here. And that is not for nothing: Omega has always been a brand that has placed great importance on reliability, functionality and robustness.

That was already the case in the 1930s, but also in the 1940s, 50s and 60s. Certainly the 1940s produced special watches: during the Second World War, Omega supplied more than a million watches to soldiers of the British RAF.

A bizarre number, which is still being investigated by the museum curators: how did they get so many watches from relatively isolated Switzerland to England at all?

Nevertheless, it is mainly the last 25 years that have placed Omega even more strongly at the forefront of the global watch business.

Read more: Omega Replica Watches India

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